Solid Gold Podcasts #BeHeard Everlytic Bytes

Everlytic Bytes

Do you want to run more effective direct marketing campaigns? Then listen up.

Everlytic is a digital communication platform that gives businesses the tools to create and send bulk, automated, hyper-personalised emails, SMSs, and voice broadcasts. We developed this podcast, Everlytic Bytes, to provide direct marketers with short snippets of value from professionals in the industry.

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From expert chats, to thought leadership and case studies, this podcast provides you with helpful nuggets of information to advance your campaigns to new heights.

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Monthly English South Africa Marketing · Tech News
25 Episodes
12 – 25

#013 Powerful Insights for Email Marketing Success in Retail | Leigh Crymble

In this episode, we find out what behavioural linguistics can do for email marketers in the retail industry. We chat with behavioural linguist, Leigh Crymble, to discover proven insights for improving email campaign performance. We dive into customer behaviour, discuss the importance of timing, and explore other key areas that…
20 Jul 2022 19 min

#011 Craft Engaging Copy that Nudges Consumers to Action | Leigh Crymble

Today's Guest is Leigh Crymble (Head Behavioural Linguist at BreadCrumbs Linguistics) As communicators, a brand’s main aim of their communications is to persuade a recipient to do something: buy into a brand story, support a product and / or service, and ultimately, become a loyal brand advocate. In this episode…
27 Apr 2022 15 min

#10 A Marketer’s Guide to Customer-Centricity in Email | Candice Lee Reeves

Senior digital copywriter and marketing professional, Candice Lee Reeves, talks us through: (1) Why customer centricity is so important in marketing (especially digital), (2) how marketers can make their marketing more customer centric by using storytelling principles from Donald Miller’s book, Building a Storybrand, and (3) the 5 tips you…
10 Jan 2022 17 min

#08 Running a Successful Black Friday Campaign | Warrick Kernes

Guest: Warrick Kernes (The Insaka eCommerce Academy) With an influx of advertising on Black Friday, how do you stand out from your competition. Warrick Kernes from The Insaka eCommerce Academy shares some tips for running a successful Black Friday campaign.
9 Nov 2021 11 min

#07 5 Tips to Create Remarkable Content | Musa Kalenga

Musa Kalenga gives his top tips on creating content that converts. Musa Kalenga takes us through his top 5 tips that you, as a marketer, can do right now to start creating remarkable content that converts.
27 Aug 2021 6 min

#05 Making Basic Sense of Data and Automation Strategy | JD Engelbrecht

In this Expert Chat episode, Karyn Strybos speaks to JD Engelbrecht. Businesses have a wealth of information at their fingertips but most of us are struggling to access data, make basic sense of it and activate it efficiently. In this episode we unpack how leveraging your data is not a…
5 Apr 2021 7 min

#03 How to Elevate Email Marketing | Kath Pay

The very first email blast was sent in 1978 and since then has transformed the way companies communicate with customers. Marketers must keep up with the times, but often get stuck in archaic ways of doing things because “it’s always been done this way”. Kath Pay explores how to move…
11 Feb 2021 18 min

#02 POPIA Tips & Tricks | Elizabeth de Stadler

10 Things You Can Do Now We are so pleased to have Elizabeth de Stadler, from Novation Consulting, back with us to chat about the 10 things you can do right now as marketers. Please visit our marketing guides page on our website to download our 2020 POPIA Guide: How…
28 Jan 2021 9 min

#01 Cutting Through The POPIA Noise | Elizabeth de Stadler

Our guest today is Elizabeth de Stadler, from Novation Consulting, Elizabeth specialises in all thing’s compliance and risk management and prides herself on being slightly out there (and that’s what we love most about her) bringing a fresh perspective to compliance issues. She happens to have a Masters (cum laude)…
21 Jan 2021 6 min
12 – 25