Justin Bieber Denounces His Own Merchandise Being Sold at H&M

(Bloomberg) -- Singer Justin Bieber accused retailer Hennes & Mauritz AB of selling clothing depicting him without his consent.
“The H&M merch they made of me is trash and I didn’t approve it,” Bieber posted on Instagram. “Don’t buy it.”
Clothes in the H&M collection include sweatshirts, T-shirts and hoodies featuring Bieber’s likeness, lyrics and branding. The retailer has previously sold Bieber’s concert tour merchandise a few times, going back several years.
“I didn’t approve any of the merch collection that they put up at H&M,” Bieber wrote Monday. “All without my permission and approval.”
A representative for H&M didn’t immediately respond to a request for comment.
H&M has struggled with weak sales lately as the retailer tries to cope with high inflation and shaky consumer demand. Management aims to double sales by 2030.
19 Dec 2022 3PM English South Africa News · Daily News

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