Dentsu Wisdom Series Dentsu Wisdom Series

Dentsu Wisdom Series

At dentsu, we innovate because we are excited about the future and refuse to stay anchored in the past. Our expertise, technology, and creativity enable us to impact our clients’ businesses, build equity, and transform industries.

Through our dentsu wisdom series, we share deep insights, innovations, and solutions, engaging with people across Africa and beyond. We connect countries, cultures, and generations, creating new values and enriching businesses while acting in the interests of society. Innovation for us is about leaving a positive mark on the world.

Dentsu, Innovating to Impact.
Monthly English South Africa Business · Marketing Narrated by various
42 Episodes
20 – 40

The skill of INFLUENCE_dentsu School of Influence

The skill of INFLUENCE Welcome to our podcast, where we explore influencer marketing, focusing on the dentsu School of Influence. In our studio, two influencers and the school's founder discuss its inception, operations, and uniqueness. The school aims to nurture South Africa's emerging influencers, acknowledging their ability to shape discourse…
24 Apr 2024 29 min

What does the AGENCY of the future look like?

Join us as we explore the evolving role of A.I., the undeniable power of creativity and talent, and the roadmap for sustainable agencies. Don't miss this insightful conversation on shaping the Agency of the Future. The panellists on this conversation are: Lerina Biermann -Group Managing Director, dentsu MEDIA SA Chris…
15 Apr 2024 26 min

Making a Creative Impact_dentsu wisdom series_Orlando Wood

Orlando Wood joined us virtually in Lagos, Nigeria a few weeks ago at the Dentsu Now Summit. For those of you who don’t know who Orlando Wood is – he is the Chief Innovation Officer for System 1 Group and the author of 2 best selling industry books, LEMON –…
3 Apr 2024 28 min

Uniquely African solutions to African challenges - OOH Marketplace

OOH Marketplace was launched by Dentsu. This signalling a true transformation commitment by Dentsu to push 30% of all their overall out of home spend through the platform, specifically to uplift and empower small Black-owned media businesses. What was the strategic approach by platform developer, Lukhanyo Dyosopu, founder of Light-tech…
24 Feb 2024 25 min

COMEDIAN TUMI MORAKE ON COMEDY AS AN ART-FORM IN BUSINESS, MARKETING AND ADVERTISING

Comedy has the unique ability to break down barriers, create relatability, and make a lasting impression. Yamba Mbizule, regional network director at dentsu africa, recently had an insightful conversation with Tumi Morake, a successful actress, writer, and global comedian, as part of dentsu Wisdom. This discussion revealed that humour is…
8 Jan 2024 28 min

eKASI - Africa's largest formal, yet informal economy

eKasi (township economy) is an economy generating millions monthly. Do you understand the eKasi market, is your brand actively part of the market and how do you build your brand and really communicate with this market? Dentsu invited industry expert, Michele Thackwray, AmaKonekXin in to share some key insights, tips,…
23 Nov 2023 27 min

Marketers are in the BUSINESS OF HAPPINESS

In this episode of Dentsu Wisdom we delve into the world of entertainment agencies. We are joined by Shaaista Khan Osman and Osman Osman, Blu Blood Entertainment Agency and go behind the scenes and find out how they launched and grew the business. We gain a personal experience into this…
19 Oct 2023 32 min

MAXIMISING AI IN BUSINESS

AI in the workplace isn't just a buzzword; it's the secret sauce for maximizing business potential. Whether it's streamlining processes, personalizing customer experiences, or predicting market trends, AI is a driving force. Embrace AI as a business ally, and you'll unlock unprecedented efficiency, innovation, and growth. Join Sherman Gallie, SEO…
12 Sep 2023 30 min

Cracking the Code: Comedy's Role in Business Audience Engagement

In the world of advertising and marketing, blending comedy with business isn't just a funny idea – it's a powerful method for capturing audiences' attention. Comedy has the unique ability to break down barriers, create relatability, and make a lasting impression. Yamba Mbizule, Regional Network Director at dentsu africa, recently…
27 Aug 2023 28 min

Why Kenya rocks on X (Twitter) in Africa #KOT

#KOT has millions of daily active users. They will call out any injustice, call for accountability, and will defend the country across boarders via their keyboards, but lets find out more about what is happening in the X (Twitter) space from the dentsu Kenya team. Should brands want to connect…
27 Jul 2023 21 min

Amapiano: The Global Groove for Marketers and Brands

Zibusiso Nkomo, Strategic Account Director at iProspect, and Lebogang Kgothadi, Music & Brand Partnership Strategist, have their fingers on the pulse of Amapiano, the genre that has taken the world by storm since its emergence in South Africa in 2012. As marketers, advertisers, and creatives, we can't help but be…
14 Jul 2023 27 min

A 27-year old brand/agency relationship built on TRUST

Dentsu Create, Mozambique is part of dentsu Africa and we connect with them and find out how one of the longest brand/agency relationships in Africa really works. The trust, the innovation, the culture, and lets not forget the lows and the turbulent times - all this makes this one incredible…
19 Jun 2023 14 min

Predicting tomorrow TODAY with Zeitgeist

Ask yourself this….as a marketer, brand specialist, content creator are you able to track in real-time how your campaign and concepts are landing and sitting with your consumers? Impossible I hear you say, but you would be mistaken. Now with Zeitgeist by dentsu data you can. Zeitgeist is a proprietary…
17 May 2023 18 min

The possibilities of blockchain for advertisers, media, and marketers

One of the largest challenges for banks, financial institutions and FinTech companies is the need to stay relevant. To do so, we need to bring back the trust, give customers access to financial vehicles they never had access to before utilising this blockchain technology and look at what we can…
2 May 2023 26 min

Uniquely African solutions to African challenges – OOH Marketplace

OOH Marketplace was launched 30 days ago into the market by Dentsu. This signalling a true transformation commitment by dentsu to push 30% of all their overall Out of Home spend through the platform, specifically to uplift and empower small black owned media businesses. What was the strategic approach by…
25 Apr 2023 25 min

Designing for People, the dentsu way

Discovering the real people behind the data is what makes Dentsu's approach unique. We use a combination of our own proprietary, quantitative, qualitative, and real-time data sources to derive real insight about real people. Research tells us that one of the primary principles of brand success is the ability to…
24 Mar 2023 43 min

Dentsu invests 30% of their OOH spend into black-owned OOH media business

Dentsu Africa CEO, Dawn Rowlands recently announced a bold move to invest 30% in black-owned out of home media, signalling the company's commitment to growing the OOH media sector. The investment is specifically targeted at small and medium-sized black-owned OOH media owners. Donald Mokgale, Business Director of Dentsu SSA, elaborated…
2 Mar 2023 15 min
20 – 40