Non Fiction Book Club

Will Battersby, CEO of BOS Brands talks HOW BRANDS GROW by Bryon Sharp with the Non Fiction Book Club

How do brands grow? In this episode, we dive into the "marketing bible": Byron Sharp’s How Brands Grow. To help us separate marketing myths from scientific reality, I’m joined by Will Battersby, CEO of BOS Brands. Will brings a unique perspective to the table, discussing how he applies Sharp’s evidence-based…

2 Feb 32 min

Vuyokazi Henda talks BE LESS ZOMBIE by Elvin Turner

Real innovation is hard, and most companies are just "walking dead" organizations waiting to fail. On the Season 1 finale of The Non Fiction Book Club, the powerhouse CMO of Spur Corporation, Vuyokazi Henda, dives into Elvin Turner’s ‘Be Less Zombie’. Drawing on her massive experience at Unilever and Spur,…

5 Jan 37 min

Ant Farr talks THE PROSPERITY PARADOX by Clayton Christensen, Efosa Ojomo, and Karen Dillon with the Non Fiction Book Club

What actually works in raising countries out of poverty? On this episode of The Non Fiction Book Club, ecosystem builder and CEO for Africa at Allan & Gill Gray Philanthropies, Ant Farr, discusses the ‘The Prosperity Paradox’  We discuss market-creating innovation, the concept of ‘competing against nothing’, and what he…

4 Dec 2025 29 min

Mike Stopforth talks POWER AND PREDICTION by Ajay Agarwal, Joshua Gans and Avi Goldfarb

In our enthusiasm for generative AI we have forgotten that AI is fundamentally predictive.  In this episode of The Non Fiction Book Club, digital pioneer Mike Stopforth discusses the brilliant 2022 book, ‘Power and Prediction: The Disruptive Economics of Artificial Intelligence’ by Agarwal, Gans, and Goldfarb. We dive into the…

3 Nov 2025 34 min

Adrian Dommisse talks NEVER SPLIT THE DIFFERENCE by Chris Voss with the Non Fiction Book Club

The key to a good negotiation is listening well!.  On this episode of The Non Fiction Book Club, the brilliant lawyer and Startup ecosystem builder Adrian Dommisse discusses the excellent book ‘Never split the difference’ by Chris Voss.  We discuss late night DJ voice, calibrated questions, tactical empathy, getting to…

29 Sep 2025 34 min

Dr Michael Mol talks Outlive by Peter Attia with the Non Fiction Book Club

Healthspan beats lifespan.  Dr Michael Mol joins us to talk about the brilliant book ‘Outlive’ by Peter Attia.  We talk about why it's so hard to make sensible decisions, what it means to live life well until your last day, and some of the ways to think about the changes…

1 Sep 2025 35 min

Kieno Kammies talks Storybrand by Don Miller - The Non Fiction Book Club presents Kieno Kammies talking Storybrand 2.0 by Don Miller

Your company is not the hero of the story! Join John Bradshaw and Kieno Kammies as they discuss the brilliant Storybrand 2.0 by Don Miller and Kieno shares his journey in story telling.  Kieno is funny, insightful and wonderfully vulnerable about his journey into the ecosystem builder he is today…

6 Aug 2025 29 min

TJ Strydom talks Capitec - Non Fiction Book Club presents TJ Strydom and Capitec: Stalking Giants

Join us as TJ Strydom, author of book ‘Capitec: Stalking Giants’, unpacks the unusual history and success of Capitec. Discover how their founders' unconventional background shaped the bank's unique approach. TJ shares the highs and lows of the writing process, offering a vulnerable, insightful, and very funny look into the…

2 Jul 2025 34 min

Andrew Smith talks Maverick by Ricardo Semler - Non Fiction Book Club presents Andrew Smith, Maverick the book, and the Yuppiechef story

What if you could change all the rules in your company in order to make it feel more meaningful?  In this episode of the Non Fiction Book Club, John Bradshaw talks to Yuppiechef Andrew Smith about the book ‘Maverick’ by Ricardo Semler, a brilliant tale of how Semler inherited his…

5 Jun 2025 34 min