How brands can manage purpose and profits as inflation bites
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Stage 2 loadhsedding rears its head just before winter, as we’ve just swallowed another 9% tariff hike from Eskom, with the UN warning of runaway global food prices, unseen since 2011, and with the pandemic still lurking in the background, its fair to say that all of us have had enough.
Inflation is creeping up beyond the reserve bank’s target range of 6% according to most economists. And yet that is still below global inflation rates which are closer to7 and 8% in the US and Europe.
Inflation will impact the spending choices of households, but it will also impact brands, who might have to decide which programs and initiatives to pause or cancel. This rise in the cost of living and the subsequent reduction in disposable income impacts margins.
So how do brands navigate this tricky terrain?
Let’s welcome our panel to find out Dashni Vilikazi, MD of The Mediashop; Thulani Sibeko, Chief Marketing Officer of Standard bank; Jeremy Sampson, MD of Brand Finance Africa & Mike Sharman, founder of digital agency Retroviral
Inflation is creeping up beyond the reserve bank’s target range of 6% according to most economists. And yet that is still below global inflation rates which are closer to7 and 8% in the US and Europe.
Inflation will impact the spending choices of households, but it will also impact brands, who might have to decide which programs and initiatives to pause or cancel. This rise in the cost of living and the subsequent reduction in disposable income impacts margins.
So how do brands navigate this tricky terrain?
Let’s welcome our panel to find out Dashni Vilikazi, MD of The Mediashop; Thulani Sibeko, Chief Marketing Officer of Standard bank; Jeremy Sampson, MD of Brand Finance Africa & Mike Sharman, founder of digital agency Retroviral
