Jacques Pauw’s marketing barker Malema goes quiet – his book sales don’t

Bestselling author Jacques Pauw received the perfect gift just days after the launch of Our Poisoned Land, when EFF leader Julius Malema demanded its removal from the shelves. The ensuing publicity turbocharged sales, sending the title to the top of SA’s bestseller list, six times above that of its nearest competitor. In this interview with Alec Hogg of BizNews, Pauw talks about the book, some of those implicated by it, the “hugely disappointing” Cyril Ramaphosa, investigative journalism and his 2017 blockbuster, The President’s Keepers, which sold over 200 000 copies – more than any other locally produced book. Learn more about your ad choices. Visit megaphone.fm/adchoices