Meet National Treasure Richard Cock - SA's conducting Maestro on having fun, playing organs, avoiding Priesthood - and music's lessons for business

Fun-loving conductor Richard Cock personifies classical music in South Africa. The 73-year-old Maestro this year is celebrating a quarter century of his hugely successful creation Starlight Classics. A musician who dedicated his life to expanding the appreciation of classical music in his homeland shares a fascinating journey - one which took him from childhood in Gqeberha on to Bishops in Cape Town, to eight years in the UK mostly studying Church Music, through to his directorate at now-defunct Classic FM, the niched SA radio station modelled on its British counterpart. Articulate, hopeful and reflective - Cock spoke to Alec Hogg of BizNews. Learn more about your ad choices. Visit megaphone.fm/adchoices