The R1bn American adventure - Springs’ Chief Biltong Officer Warren Pala

There is an American company called Stryve that is selling biltong in the United States and it is determined to grab the market share of jerky, the American equivalent. Stryve is marketing biltong as a healthier meat snack and they have raised nearly R1bn for expansion. The Chief Manufacturing Officer of Stryve is South African-born entrepreneur, Warren Pala. He started making biltong for his company Braaitime in his garage joined forces with Stryve’s founders who have also bought another biltong company, Biltong USA. From Oklahoma, Palla told Linda van Tilburg how he leapt from Springs on the East Rand to the US, and how Stryve wants to take control of the American market for dried meat. Learn more about your ad choices. Visit megaphone.fm/adchoices