Mom Podcasters Reveal: Managing Work, Kids & Podcasting | The Great Equalizer
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"Mother Lovers" is a great name for a fanbase! This week, Sean hosts Charlene Armstrong and Sam Herbst from "The Great Equalizer" podcast.
Their conversation covers the importance of content consistency, accountability, and the shift in measuring success from social metrics to listener connections. Sam and Charlene also share insights for aspiring podcasters and express their passion and commitment to the podcasting community.
The fan base (00:00:02) Discussion about naming a fan base and the impact of fan bases like Swifties and Beliebers.
The start of "The Great Equalizer" (00:00:29) Introduction of the hosts, Sam Herbst and Charlene Armstrong, and their podcast "The Great Equalizer."
Discovering podcasts (00:01:28) Sam Herbst shares how she discovered podcasts and the impact it had on her during postpartum.
Workload division (00:06:10) Discussion on how the workload for creating the podcast is divided between Sam and Charlene.
Production process (00:07:57) Insight into the production process, including research, guest selection, and technical aspects.
Transition to video (00:12:07) Transitioning from audio-only to video podcasting and the challenges it brings.
Measuring success (00:15:14) Exploration of different methods used to measure the success of the podcast, including social media engagement and listener feedback.
Success and motivation (00:18:33) Discussion on evolving measures of success, including personal interactions with listeners and the importance of remembering the initial purpose of the podcast.
Finance and Sponsorship (00:23:21) Discussion about approaching sponsors for finance-related episodes and the importance of targeting the right audience.
Challenges of Consistency (00:25:16) The struggle with maintaining a weekly podcast schedule, the industry's transition to seasonal content, and the importance of consistency in content creation.
Balancing Sponsorships and Time (00:28:33) Challenges in prioritizing the podcast due to other commitments, the pressure of delivering content to sponsors, and the desire for creative freedom.
Mother Lovers Fan Base (00:32:37) The concept of naming their fan base "Mother Lovers" and the significance of the term in relation to their podcast's focus on supporting mothers.
Merchandise and Brand Expansion (00:34:23) Plans to release limited edition merchandise and the vision for expanding their brand through merchandise sales.
Podcast Availability and Platforms (00:37:36) Information on where to find and listen to "The Great Equalizer" podcast, including various streaming platforms and social media links.
https://thegreatequalizer.co.za
Their conversation covers the importance of content consistency, accountability, and the shift in measuring success from social metrics to listener connections. Sam and Charlene also share insights for aspiring podcasters and express their passion and commitment to the podcasting community.
The fan base (00:00:02) Discussion about naming a fan base and the impact of fan bases like Swifties and Beliebers.
The start of "The Great Equalizer" (00:00:29) Introduction of the hosts, Sam Herbst and Charlene Armstrong, and their podcast "The Great Equalizer."
Discovering podcasts (00:01:28) Sam Herbst shares how she discovered podcasts and the impact it had on her during postpartum.
Workload division (00:06:10) Discussion on how the workload for creating the podcast is divided between Sam and Charlene.
Production process (00:07:57) Insight into the production process, including research, guest selection, and technical aspects.
Transition to video (00:12:07) Transitioning from audio-only to video podcasting and the challenges it brings.
Measuring success (00:15:14) Exploration of different methods used to measure the success of the podcast, including social media engagement and listener feedback.
Success and motivation (00:18:33) Discussion on evolving measures of success, including personal interactions with listeners and the importance of remembering the initial purpose of the podcast.
Finance and Sponsorship (00:23:21) Discussion about approaching sponsors for finance-related episodes and the importance of targeting the right audience.
Challenges of Consistency (00:25:16) The struggle with maintaining a weekly podcast schedule, the industry's transition to seasonal content, and the importance of consistency in content creation.
Balancing Sponsorships and Time (00:28:33) Challenges in prioritizing the podcast due to other commitments, the pressure of delivering content to sponsors, and the desire for creative freedom.
Mother Lovers Fan Base (00:32:37) The concept of naming their fan base "Mother Lovers" and the significance of the term in relation to their podcast's focus on supporting mothers.
Merchandise and Brand Expansion (00:34:23) Plans to release limited edition merchandise and the vision for expanding their brand through merchandise sales.
Podcast Availability and Platforms (00:37:36) Information on where to find and listen to "The Great Equalizer" podcast, including various streaming platforms and social media links.
https://thegreatequalizer.co.za
