The Strategic Role of Azure Marketplace for Independent Software Vendors (ISVs)

Loading player...
In my previous podcast, we delved into the strategic role of Azure Marketplace for Cloud Solution Providers (CSPs). The Azure Marketplace emerges as a transformative platform not just for CSPs, but crucially for Independent Software Vendors (ISVs). This online marketplace offers an invaluable channel through which ISVs can extend their reach, innovate their offerings, and bolster their market presence. As cloud computing continues to dominate, understanding how ISVs can leverage Azure Marketplace is key to unlocking new business frontiers. Stay tuned to hear more.
3 May 2024 4AM English South Africa Technology · Business

Other recent episodes

The Channel Is a Relationship Business, Not a Reseller Business

Reseller Business” argues that most channel strategies fail because they treat partners as transactional resellers instead of long-term relationship builders. The author explains that simply signing many partners (resellers) doesn’t lead to success. Real success comes from trust, enablement, and long-term investment in partners—helping them grow sustainable businesses.
24 Jun 12PM 3 min

Microsoft Foundry The AI Opportunity

Explores how Microsoft Foundry empowers businesses to unlock AI-driven innovation, streamline operations, and turn data into actionable insights for competitive advantage.
22 Jun 8AM 2 min