
Pierre Du Plessis - "10X is the worst strategy!"
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Pierre Du Plessis, founder of https://www.be-brave.co.za/, and a strategist, speaker and consipirator, talks to John Watson about building business strategy, the founders journey and professional speaking.
Pierre discusses the challenges faced during business strategy sessions and how to navigate them. He also talks about helping people figure out how to win and make difficult decisions, highlighting the need for clear communication and alignment. He cautions against chasing trendy strategies and emphasizes the importance of designing strategies that reply to specific needs. They discuss the connection between strategy and organizational design, drawing on Pierre's background in fashion design and product development. He shares insights on public speaking and the importance of framing talks around the problem first. He shares more about his daily newsletter and how it serves as a journal of his thoughts and experiences. The conversation concludes with a discussion on decision-making and the concept of 'killing your darlings' to focus on what truly serves you.
Connect with Pierre Du Plessis:
https://www.linkedin.com/in/pierredup/
Pierre discusses the challenges faced during business strategy sessions and how to navigate them. He also talks about helping people figure out how to win and make difficult decisions, highlighting the need for clear communication and alignment. He cautions against chasing trendy strategies and emphasizes the importance of designing strategies that reply to specific needs. They discuss the connection between strategy and organizational design, drawing on Pierre's background in fashion design and product development. He shares insights on public speaking and the importance of framing talks around the problem first. He shares more about his daily newsletter and how it serves as a journal of his thoughts and experiences. The conversation concludes with a discussion on decision-making and the concept of 'killing your darlings' to focus on what truly serves you.
Connect with Pierre Du Plessis:
https://www.linkedin.com/in/pierredup/
Chapters
- 00:00 The bravest thing you've ever done
- 02:33 How do you do what you do on stage?
- 05:10 People feel tied down and confused
- 08:04 I refuse to tell people what to do
- 12:20 What a request for better communication actually means
- 13:47 A 10X strategy is a terrible idea!
- 15:01 Stop chasing strategy trends
- 22:20 If your strategy can't fit on one page, it's bad!
- 23:30 Navigating sacred cows and elephants in the room
- 27:33 Overcoming loneliness and imposter syndrome as a founder
- 33:03 Framing talks and starting with the problem
- 35:22 The power of a daily newsletter
- 37:59 What to expect from





