How South Africa’s Largest Beer Brand is Fighting Gender Violence | Kerryn Greenleaf + Craig Wilkinson
Loading player...
Many ask how a beer brand can get involved in the fight against gender-based violence (GBV) when alcohol abuse is such a large contributing factor to abuse in the first place. Kerryn Greenleaf, Brand Director of South Africa's biggest beer brand Carling Black Label (CBL), points out that it is the abuse of alcohol not the use of it that leads to GBV. She adds that CBL will always be an unapologetically masculine brand. This aligns perfectly with Craig’s assertion that true masculinity is a great gift to society.
Listen as Craig and Kerryn discuss how a beer brand’s commitment to understanding and inspiring men can play such an important role in combatting GBV and how the unlikely collaboration between a beer brand and a non-profit organisation has yielded such tremendous results in dealing with the scourge of GBV.
Listen as Craig and Kerryn discuss how a beer brand’s commitment to understanding and inspiring men can play such an important role in combatting GBV and how the unlikely collaboration between a beer brand and a non-profit organisation has yielded such tremendous results in dealing with the scourge of GBV.
