Exposure Marketing Africa Event Connect

Mastering Client Engagement in the Exhibitions Industry - with Tracy Gounden

Loading player...
In this episode of the Africa Event Connect Podcast, host Projeni Pather speaks with Tracy Gounden, Business Development Director at Messe Frankfurt, about the core principles of successful client engagement in the exhibitions industry.

Drawing on a decade of experience, Tracy reveals how to build lasting client relationships, adapt to changing expectations, and leverage technology for personalization. She also shares global insights from Messe Frankfurt’s approach, illustrating how to translate international strategies into local success.

Learn practical tactics for improving client relations, using feedback to drive growth, and staying ahead in a constantly evolving marketplace. Whether you’re an industry veteran or just starting, this episode offers fresh perspectives and actionable advice to elevate your client engagement game.
4 Feb 2025 English South Africa Business · Management

Other recent episodes

From Buzzwords to Real Action: What Sustainability Actually Looks Like in Events

Sustainability is everywhere in event marketing - but rarely embedded into real delivery. In this episode of Africa Event Connect, Herkie du Preez, Founder and CEO of STRONG PR, Marketing and Events, and a CEPA-certified event professional, breaks down how event professionals can move from intention to measurable impact across…
20 Mar 43 min

Hosting the G20: Leadership, Readiness & Global Credibility

In this episode of Africa Event Connect, Projeni Pather speaks with Adele Hartdegen, CEO of the Johannesburg Expo Centre, about hosting the G20 Summit. The conversation explores leadership under pressure, venue readiness, stakeholder collaboration, and what delivering a summit of this scale means for South Africa and Africa’s global credibility.
16 Mar 50 min

Managing Change, Leadership & Service Excellence

The exhibitions and events industry is under constant pressure, facing economic challenges, evolving client expectations, workforce shifts, and the rapid introduction of new technologies like AI. In this episode of Africa Event Connect, host Projeni Pather sits down with Pamela Robinson, a global leadership facilitator and corporate trainer with over…
13 Feb 37 min

Beyond the Price Tag: How Event and Marketing Procurement Can Drive Real Value

In this episode of Africa Event Connect, host Projeni Pather sits down with Brett Cohen, Managing Director of Promo One, to explore how event and marketing procurement can move beyond cost-cutting to create real value. With over 25 years of industry experience, Brett unpacks the shift from commodity buying to…
25 Jan 37 min

From Passive Attendees to Active Participants: How Technology Is Redefining Event Engagement

In this episode of Africa Event Connect, Projeni Pather talks with David Wilson, a tech strategist and presentologist, about the future of event engagement. Together, they explore how technology, storytelling, and design can turn audiences from passive attendees into active participants. David shares insights on data-driven decision-making, the rise of…
4 Dec 2025 46 min
All episodes