Why are National artist paid more than Local artist despite the numbers ? Delani Mofokeng Event Executive Explains

Brands are often faced with the dilemma of whether to use popular celebrities to endorse their product or feature regular customers in their adverts.
Retailer Pick n Pay recently came under fire for featuring US rapper William Leonard Roberts II, popularly known as Rick Ross, in its latest promotional advert after reportedly closing 32 supermarkets nationally.