In Conversation with Zanda Isaacs
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The business of music is changing. While streams
and performances used to be the main hustle for
artists, today merchandise is one of the biggest
income streams globally contributing up to 50% of
an artist’s revenue. But here in Africa, this lane has
been slow to take off. However, Mercha, a South
African company co-founded by Zanda Isaacs, is
bridging that gap.
and performances used to be the main hustle for
artists, today merchandise is one of the biggest
income streams globally contributing up to 50% of
an artist’s revenue. But here in Africa, this lane has
been slow to take off. However, Mercha, a South
African company co-founded by Zanda Isaacs, is
bridging that gap.
