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The Business of Belonging – Measuring What Matters Most

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In this episode of Culture at the Core, hosted by MIC and dentsu X and powered by the dentsu Wisdom Series, we explore how culture is shaping the next era of business in Africa.

Recorded live at Loeries Creative Week 2025, this conversation dives into the economics of culture; unpacking how creativity, artistry, and authentic collaboration are transforming brand value. Hear from leading marketers, cultural strategists, and creators as they reveal how cultural capital is becoming one of the most powerful currencies in business today.
Panel:
Desh Govender (moderator) - L'Oreal Luxe SA
Jaquie Mumati - EDP Director Marketing, NCBA Group Kenya
Emeke Okeke - Group Exec Chairman & CEO, Media-Fuse Dentsu Nigeria
Ifeoma Agu - Head of Culture & Advocacy, Diageo South West & Central Africa
Jochen Bischoff - Head of Global Business, TikTok
Bronwyn Pretorius - CMO, Ackermans
Luca Gallarelli - Group CEO, TBWA SA

Thank you to The Loeries for providing the audio
23 Oct English South Africa Business · Marketing

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