Culture Capital with KeaBoya, Featuring Head of Marketing, SME at Old Mutual Corporate

Entrepreneurship is not just a business venture—it’s a journey fueled by passion, resilience, and an unwavering spirit. Recognizing the power of music as a universal motivator, a group of inspiring entrepreneurs who won the Old Mutual SMEGo Pitchathon 2025 have curated a unique Spotify playlist: Founders Frequency. This collection is more than just songs; it’s the heartbeat of the entrepreneurial hustle, capturing the highs and lows, the setbacks and triumphs, that define the journey of building something meaningful.

Tracks like Kelvin Momo & Stixx’s Uku Khanya remind entrepreneurs to find light in the darkest moments, while Trip Lee’s All Rise Up embodies the relentless spirit to rise beyond challenges with purpose and faith. The playlist serves as a powerful companion—energizing, motivating, and reflecting the collective grit of South African entrepreneurs.

Launched in tandem with Global Entrepreneurship Week—and amid South Africa’s prominent hosting of global economic platforms like the B20 and G20 summits—Founders Frequency stands as a creative testament to the soul of entrepreneurship: a soundtrack curated by entrepreneurs, for entrepreneurs, celebrating the resilience and innovation at the heart of the nation’s SME landscape.