#Effies2025 | Ogilvy and VW: Creating campaigns for societal change
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Ogilvy’s lead strategist Zoe Willems, on how advertising can affect real change…
One of only four Gold Effies awarded last month at the ACA Effie Awards, the Volkswagen Night School: Rewriting the Rules of the Road campaign from Ogilvy is an example of how traditional marketing has changed, and a campaign can bring about real societal change.
One of only four Gold Effies awarded last month at the ACA Effie Awards, the Volkswagen Night School: Rewriting the Rules of the Road campaign from Ogilvy is an example of how traditional marketing has changed, and a campaign can bring about real societal change.
