#Effies2025 | Halo and Pineapple: 100% sustained results

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Halo founder and managing partner Dean Oelschig on why brand-building works…

One of only four Gold Effies awarded last month at the ACA Effie Awards, the Volkswagen Night School: Rewriting the Rules of the Road campaign from Ogilvy is an example of how traditional marketing has changed, and a campaign can bring about real societal change.
27 Nov 2025 English South Africa Business News · Marketing

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