Exposure Marketing Africa Event Connect

From Passive Attendees to Active Participants: How Technology Is Redefining Event Engagement

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In this episode of Africa Event Connect, Projeni Pather talks with David Wilson, a tech strategist and presentologist, about the future of event engagement. Together, they explore how technology, storytelling, and design can turn audiences from passive attendees into active participants. David shares insights on data-driven decision-making, the rise of hybrid and phygital experiences, and the growing importance of collaboration across tech providers, organisers, and brands. Listeners will gain a clear, practical understanding of how to use technology with purpose, to enhance, not replace, human connection in events across Africa and beyond.
4 Dec English South Africa Business · Management

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