World Radio Day 2026: The Strategic Heart of the Airwaves with Mohamed Shaikh
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In this special World Radio Day episode of the Lift Club, Sibulele Ndudula and Zonika van Zyl sit down with a true titan of the South African media landscape. Mohamed Shaikh, the former Executive Manager: Rectorate at Stellenbosch University and a seasoned radio industry veteran, joins us on MFM 92.6 to explore the enduring power of the airwaves.
Originally broadcast on Friday, 13 February 2026, this wide-ranging conversation delves into the "magic" of radio that remains untouched by technology and why the medium continues to act as the "original social network" for students today.
In this episode, we discuss:
The Unchanging Magic: What makes radio so unique in a world dominated by algorithms and digital silos?
The Learning Laboratory: How MFM serves as a vital practical space for "holistic learning" that goes beyond the lecture halls.
Strategic Importance: Why it remains vital for a leading institution like Stellenbosch University to be a terrestrial licence holder.
A Historical Lens: The role of campus and community radio as sites for social change and public accountability.
Industry Truths: Mohamed shares his essential advice for the next generation of presenters looking to thrive in the next decade of media evolution.
Finally, Mohamed reveals his "song of the century" dedicated to the spirit of radio - the ironically titled "Video Killed the Radio Star" by The Buggles. He explains why, despite the rise of MTV and now AI, the radio "star" is still very much alive and well in 2026.
Originally broadcast on Friday, 13 February 2026, this wide-ranging conversation delves into the "magic" of radio that remains untouched by technology and why the medium continues to act as the "original social network" for students today.
In this episode, we discuss:
The Unchanging Magic: What makes radio so unique in a world dominated by algorithms and digital silos?
The Learning Laboratory: How MFM serves as a vital practical space for "holistic learning" that goes beyond the lecture halls.
Strategic Importance: Why it remains vital for a leading institution like Stellenbosch University to be a terrestrial licence holder.
A Historical Lens: The role of campus and community radio as sites for social change and public accountability.
Industry Truths: Mohamed shares his essential advice for the next generation of presenters looking to thrive in the next decade of media evolution.
Finally, Mohamed reveals his "song of the century" dedicated to the spirit of radio - the ironically titled "Video Killed the Radio Star" by The Buggles. He explains why, despite the rise of MTV and now AI, the radio "star" is still very much alive and well in 2026.
