From Domestic Worker to Rusk Boss: Yaya’s Rusks Take on the Iconic OUMA Rusks

Loading player...
From kneading dough during nap time to building a brand that’s shaking the shelves 🔥

This week on the podcast, we sit down with Nelia “Yaya” Ngulube — the domestic worker turned founder of Yaya’s Rusks — whose muesli rusks are quickly becoming a household favourite and boldly stepping into the space dominated by icons like OUMA Rusks.

From a recipe gifted in Craighall Park to 10,000 Instagram followers in just weeks, Yaya shares her journey of faith, hustle, and resilience — all while still proudly working as a nanny.

This is more than a baking story. It’s a reminder that your side hustle could be your breakthrough. 🍞✨
4 Mar English South Africa Society & Culture

Other recent episodes

INTERNATIONAL ACCOUNTING DAY WITH WAKISA MWAKIKUNGA OF WAKISA CONSULTING ON FINANCIAL EDUCATION AND SMART MONEY MOVES

As we celebrate International Accounting Day, we are joined by Wakisa Mwakikunga, Managing Director of Wakisa Consulting, a Mbombela-based professional accounting and business advisory firm. We explore the importance of financial education, how individuals and small businesses can manage their finances better, avoid common financial mistakes, manage debt and cash…
10 Nov 11 min

Reece Madlisa Drops New Single, ‘K’VUKA OLELE’

Amapiano star Reece Madlisa is back with fresh music! The hitmaker recently released his new single, K’VUKA OLELE, giving fans another taste of his signature sound. We catch up with him to talk about the inspiration behind the new release, the story behind the title and what fans can expect…
9 Nov 4 min