Business Jumpstart with DJ Fresh, Featuring Ascent Africa
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Guest : Liat Madinane (Managing Director)
Background
With Africa’s population largely youth-driven and women forming the majority, the continent represents one of the most compelling demographic opportunities of this era. In this context, organisations require clarity, credibility and long-term intent to lead effectively.
Ascent Africa emerges from this reality. As a 100% youth-owned, 100% female-owned and 100% Black-owned integrated marketing and communications agency, it reflects the future it serves. Grounded in the continent’s evolving landscape, the agency operates at the intersection of strategy, creativity, corporate storytelling, technology and performance intelligence.
Its work is insight led and disciplined, positioning creativity as a strategic tool to solve real business challenges, align stakeholders and translate ambition into measurable impact. Through integrated systems and data-driven optimisation, Ascent Africa supports organisations in building relevance, trust and long term resilience.
Background
With Africa’s population largely youth-driven and women forming the majority, the continent represents one of the most compelling demographic opportunities of this era. In this context, organisations require clarity, credibility and long-term intent to lead effectively.
Ascent Africa emerges from this reality. As a 100% youth-owned, 100% female-owned and 100% Black-owned integrated marketing and communications agency, it reflects the future it serves. Grounded in the continent’s evolving landscape, the agency operates at the intersection of strategy, creativity, corporate storytelling, technology and performance intelligence.
Its work is insight led and disciplined, positioning creativity as a strategic tool to solve real business challenges, align stakeholders and translate ambition into measurable impact. Through integrated systems and data-driven optimisation, Ascent Africa supports organisations in building relevance, trust and long term resilience.
