Bruce Whitfield | Why Gary Jordan opted to bet on English wine

Three generations of Jordans made shoes. Gary Jordan became a geologist, fell in love with wine and, with his wife Kathy, built Jordan Wine Estate in Stellenbosch into one of South Africa’s best-known wine brands.Then he made a leap few saw coming: making wine in rural England. After driving 6,000 miles in search of the right soil, he found Mousehall, a medieval estate in East Sussex listed in the Domesday Book, and persuaded the owner to sell it for less than he had paid for it.In this episode, Jordan tells Bruce Whitfield why he decided to bet on English wine, how he took on British red tape, and what South African tenacity can teach a gloomy Britain.It’s a story about recognising opportunity, doing the work, and finding a way when others say it can’t be done.This podcast is sponsored by Momentum Health.