Impact vs Spend: How Do You Maximise Your Efforts?

Whether in the public or private sector, running a non-profit or business, the ever-present question imposed on us is: How Do You Maximise The Return On Your Efforts & Investment?
Part story / part insights, this is how Tashmia Ismail-Saville is ensuring YES are prioritising intelligence and impact over "lipstick on a pig", and is a brilliant example of how we can do the same.