#10 Find the story in your message - Chapter Nine
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As leaders we spend a lot of time, money and energy on strategy and culture. But how effective are we at getting our message across to employees - the people who really need to act on it? Stories (verbal and visual) are a powerful tool that leaders need to harness. Because stories are memorable and impactful, they bring strategy and culture to life - and make leaders’ messages stick. Listen here to find out more.