#10  Find the story in your message - Chapter Nine

As leaders we spend a lot of time, money and energy on strategy and culture. But how effective are we at getting our message across to employees - the people who really need to act on it? Stories (verbal and visual) are a powerful tool that leaders need to harness. Because stories are memorable and impactful, they bring strategy and culture to life - and make leaders’ messages stick. Listen here to find out more.