Ekasieconomics: Phumzile Mthembu founder of Ingcweti (Pty) Ltd. – A manufacturer of baby skincare products

Loading player...
Ingcweti pty ltd (Trading as PureB baby care ) we at Ingcweti pty ltd trading as PureB baby care we manufacture baby skin care ointments for infants, babies and toddlers suffering from In 2018 I gave birth to a handsome baby boy. Luyanda was the cutest thing ever and sadly, at 3 months, he was diagnosed with a skin irritation called eczema. I tried every product that can you can think of to help my baby but nothing worked. I searched for remedies, cures and even sought advice from other mothers, but my efforts were unfruitful. You can imagine the frustration and helplessness I felt looking at my bundle of joy in pain, not knowing how to help him.

• Ringworm
• Cradle cap
• Eczema.
• Nappy rash
• Sores
• Heat rash
• Burn
With my little boy healed from using my product and having noticed that a lot of mothers have babies that suffer from some form of skin irritation. Looking at research I did it is clear that no child may be able to grow without ever suffering from skin irritations as some are genetic like eczema and others resulting from merely playing with other babies as with ringworms.
• Total skin-repairing powerhouse
• Gentle enough for everyday use
• Fragrance-free • Naturally anti-bacterial
• Anti-fungal
• Provides immediate relief
Many products have been introduced to address skin irritation, each product addressing either of the problems, however, PureB baby care addresses all these problems in one product thus ensuring baby’s safety at affordable price.

With 45-65 babies born per day only in Tembisa hospital and 25% of them are guaranteed to develop skin irritations that like 15 to 17 babies that guaranteed to develop skin irritation. From humble beginnings, today our product is well packaged and beautifully branded. We have recently obtained clinical testing results for sensitive skin and we did our dermatology test and got our approvals.
9 Mar 2022 3AM English South Africa Business News · Investing

Other recent episodes

Paymenow data shows SA workers lose 40% of purchasing power.

A new Paymenow analysis shows South African workers have lost more than 40% of their purchasing power over the past decade—even as headline inflation stayed within target. Rene Richter, Reward & Benefits Lead Advisor at Paymenow, joins Kaya Biz to unpack why wages aren’t keeping up, how transport and utilities…
21 May 2PM 10 min

Oceana H1 Results: Lucky Star Shines as Fishmeal Stumbles

Oceana Group has delivered a resilient set of interim results despite a 6% drop in revenue. Lucky Star and Wild Caught Seafood carried the half‑year, while Fishmeal & Fish Oil struggled under weak catch volumes and global pricing pressure. CFO Zaf Mahomed joins Kaya Biz to break down margins, cash…
21 May 2PM 18 min

Inside Investec’s Strong 2026 SA Performance

Investec SA has delivered a robust full‑year performance in a tough macro environment. CEO Cumesh Moodliar joins Kaya Biz to unpack the 5.2% rise in SA operating profit, strong momentum in specialist banking, wealth inflows, digital transformation, and what the bank expects from the South African economy heading into 2027.
21 May 2PM 13 min

Stats SA Explains April’s Sharp Inflation Rise to 4%

South Africa’s inflation rate surged to 4.0% in April, driven by fuel, transport, and housing pressures. Stats SA’s Patrick Kelly unpacks the numbers, the 1.1% month‑on‑month spike, and what’s behind the dramatic swing in transport inflation. We explore regional differences, goods vs. services inflation, and what this means for households…
20 May 4PM 11 min

4% Inflation and the SARB’s Next Move

With inflation back at 4% and oil‑driven risks rising, the SARB faces a critical decision next week. Economist Sifiso Skenjana unpacks the April CPI print, the credibility of the new 3% target, and whether a rate hike is now on the table. We discuss real interest rates, global financial conditions,…
20 May 4PM 15 min