Is there really a market?

Many would-be entrepreneurs make the assumption that if a problem can be solved by a product or service, it amounts to a sustainable business. A cold toilet seat in the middle of winter is a problem that many people would love solved. However, there is a miniscule subset of people who would be prepared to pay for the installation and running costs of an electrically heated toilet seat for their home or office. Aspiring entrepreneurs erroneously view a market as a function of a perceived problem without considering whether people would be prepared to pay for the cost of solving that problem. Listen to episode two of 20 lessons over 20 years where Allon Raiz discusses the importance of taking time to honestly assess the market size, the ability of that market to pay the right price, and the right time to enter the market.
16 May 2022 English South Africa Business

Other recent episodes


You often hear entrepreneurs talking about leaving a legacy but what exactly do they mean by this? Amassing a fortune to hand down to future generations of their family? Having a hospital wing named after them? In the final episode of the 20 Lessons Over 20 Years podcast series, Allon…
1 Dec 2023 17 min

Succession – It’s hiding in your business

Is succession planning only for large corporate companies? Not according to Allon Raiz who, in this episode of 20 Lessons Over 20 Years, advocates for early thinking about succession in entrepreneurial businesses. Having a succession plan in place not only makes your business more attractive to investors, it also helps…
27 Oct 2023 10 min

Complacency – The rule of doubling efforts

So many entrepreneurs fall prey to the intoxication of complacency . . . They win their biggest deal ever. They overtake a competitor. They believe that they’ve made it – and then they take their foot off the pedal. The beginning of the end. In this episode of 20 Lessons…
28 Sep 2023 11 min

Our journey towards becoming unimportant

Whether you’re the CEO or a staff member, tightly holding on to knowledge and relationships effectively means career stagnation and eventually becoming a constraint in the business. In this episode, Allon Raiz discusses how you should be building a culture in which you encourage your management to delegate projects, processes…
25 Aug 2023 18 min

Lack of rhythmic, well-designed meetings

Without rhythmic, well-designed meetings, there is no order and no predictability and a very high probability of misalignment across the organisation. In this episode of 20 Lessons Over 20 Years, Allon Raiz discusses why meetings – done correctly – are actually one of the most important tools entrepreneurs have to…
21 Jul 2023 17 min