Astron Energy starts roll-out its new look for of over 850 stations

Astron Energy Head of Marketing, Cambridge Mokanyane, said the rebrand provides Astron Energy with the opportunity to build out the customer experience even further, with a strong emphasis on non-fuel retail offerings.
According to Mokanyane, global research has shown that “ultimate convenience” is where all forecourts will eventually migrate to, offering everything from fuel to food options, banking facilities, online and e-commerce services, and drop-boxes for collecting deliveries.

In addition, the change to the new brand will see all Astron Energy service stations place careful emphasis and excellence on the basics, including bathroom facilities and lighting, as part of rejuvenating the overall customer experience.

In customer engagement surveys, clean, fresh, and safe bathroom facilities were right at the top of what consumers expect when pulling into a forecourt. This was followed by proper lighting and the associated security benefits.

WR Van Der Merwe has more in Business Watch