WORLD AIDS-Why serious conduct can still be sparked by thought-provoking content

Loading player...
Yvonne Diogo – Country Director MTV Staying Alive Foundation talks about Can television shows change how people think and act? In Nigeria,researchers evaluated the impact of MTV Shuga, a drama featuring educational storylines about HIV/AIDS on viewers’ sexual knowledge, attitudes, and behaviors. The study shows that exposure to MTV Shuga improved viewers’ knowledge and attitudes, increased HIV testing, reduced risky sex, and among women, led to fewer sexually transmitted infections.



Why is this a big deal?

MTV Shuga has been broadcast in 72 countries globally and is watched by huge audiences across MTV, Netflix and YouTube. Imagine how famous you’ll be!

MTV Shuga has a track record of creating stars. Thuso Mbedu, Malibongwe Mdwaba, and Samkelisiwe Makhoba all got their big break on MTV Shuga and look at them now! 

MTV Shuga is a multi-award winning series which has positively impacted the lives of many youth across the world, by teaching them how to make better health choices and you could be part of this meaningful movement. 


Monde Twala, MTV Staying Alive Foundation Board Member and MTv Shuga Down South audition judge  said, “MTV Shuga Down South is the perfect platform to launch your career if you are passionate about acting.  The series has added a great deal of value to former cast members and has seen our alumni gain acting and production experience which has furthered their careers in the performing arts. I am encouraging hopefuls to take that chance and send through their entries”. 

Where are previous audition winners now?
Since acting on MTV Shuga Down South, Season 1 cast member, Samke Ndlovu has joined some of the biggest productions in the South African film and TV industry. She secured lead roles on SABC’s ‘Rented Family’, and Showmax’s medical drama 'Wounds’. She  has starred in films too, including Mzansi Magic’s ‘Isibonakaliso’, Netflix’s ‘Collision’ and eVod’s ‘Surviving Gaza’.  More recently, she was announced as a two-time nominee at the 2022 Africa Movie Academy Awards for her role as Thandeka, in the hit film ‘Surviving Gaza’.
1 Dec 2022 1PM English South Africa Business News · Investing

Other recent episodes

South African employment improves, but youth concerns persist

South Africa’s latest employment numbers are out, with Stats SA reporting an improvement of 0.2% in the fourth quarter of 2025. Nkosinathi Mahlangu, Head of the Youth Employment Portfolio at Momentum Group, argues that employer-driven opportunities are needed to give young people a real foothold in the economy.
31 Mar 4PM 9 min

SA fuel stations under pressure

Petrol stations are running dry nationwide as motorists rush to fill up ahead of record fuel price hikes expected from 1 April. South Africa braces for record fuel price hikes on April 1. To help address public concerns, we spoke to Avhapfani Tshifularo, Chief Executive of the Fuels Industry Association…
31 Mar 4PM 17 min

Key takeaways from South Africa’s 2026 Investment Conference

South Africa wants to move from promises to performance, and it’s aiming big — R2 trillion in new investment commitments over the next five years. For these and other highlights from today’s South African Investment Conference, Ipeleng Selele, Chairperson, Brand South Africa, joins the show.
31 Mar 4PM 7 min

Tech at the centre of SA’s investment story

As the country hosts the 2026 South Africa Investment Conference, government leaders are emphasizing a new phase of economic resilience, diversification, and digitalization. Takealot Group CEO, Frederik Zietsman, weighs in on the digital aspect after attending the conference.
31 Mar 4PM 7 min