WORLD AIDS-Why serious conduct can still be sparked by thought-provoking content

Loading player...
Yvonne Diogo – Country Director MTV Staying Alive Foundation talks about Can television shows change how people think and act? In Nigeria,researchers evaluated the impact of MTV Shuga, a drama featuring educational storylines about HIV/AIDS on viewers’ sexual knowledge, attitudes, and behaviors. The study shows that exposure to MTV Shuga improved viewers’ knowledge and attitudes, increased HIV testing, reduced risky sex, and among women, led to fewer sexually transmitted infections.



Why is this a big deal?

MTV Shuga has been broadcast in 72 countries globally and is watched by huge audiences across MTV, Netflix and YouTube. Imagine how famous you’ll be!

MTV Shuga has a track record of creating stars. Thuso Mbedu, Malibongwe Mdwaba, and Samkelisiwe Makhoba all got their big break on MTV Shuga and look at them now! 

MTV Shuga is a multi-award winning series which has positively impacted the lives of many youth across the world, by teaching them how to make better health choices and you could be part of this meaningful movement. 

 
Monde Twala, MTV Staying Alive Foundation Board Member and MTv Shuga Down South audition judge  said, “MTV Shuga Down South is the perfect platform to launch your career if you are passionate about acting.  The series has added a great deal of value to former cast members and has seen our alumni gain acting and production experience which has furthered their careers in the performing arts. I am encouraging hopefuls to take that chance and send through their entries”. 
 
Where are previous audition winners now?
Since acting on MTV Shuga Down South, Season 1 cast member, Samke Ndlovu has joined some of the biggest productions in the South African film and TV industry. She secured lead roles on SABC’s ‘Rented Family’, and Showmax’s medical drama 'Wounds’. She  has starred in films too, including Mzansi Magic’s ‘Isibonakaliso’, Netflix’s ‘Collision’ and eVod’s ‘Surviving Gaza’.  More recently, she was announced as a two-time nominee at the 2022 Africa Movie Academy Awards for her role as Thandeka, in the hit film ‘Surviving Gaza’.
1 Dec 2022 1PM English South Africa Business News · Investing

Other recent episodes

AGOA Extended: Certainty or Illusion?

The US has extended the African Growth and Opportunity Act (AGOA) to 2028, stabilising duty‑free access for African exporters. But is this really a win, or just temporary certainty? Oxford Economic’s Jervin Naidoo explains what the extension means for South Africa’s auto industry, Kenya’s textiles, and Africa’s trade outlook in…
24 Sep 1PM 19 min

Your Retirement, Your Rules: ETFSA’s Starter Pack Explained

Retirement planning doesn’t need to be intimidating. Suzan Ramotshabi breaks down the biggest barriers stopping South Africans from investing, including Black Tax and fear of making mistakes. She explains how the Starter Pack works, additional ETFSA solutions, and the one step listeners can take today to begin their retirement journey…
23 Sep 1PM 22 min

SARB Tightens: What the 25bps Hike Means for You

The SARB surprised markets with a unanimous vote to hike rates by 25bps, landing against rising inflation expectations and global volatility. Johann Els unpacks the policy mood shift, the 4.4% inflation print, rand vulnerability, and how this decision affects credit conditions, household budgets, and South Africa’s growth outlook heading into…
23 Sep 12PM 14 min

The State of SA Insurance: Climate, Claims & Consumer Strain

South Africa’s insurers are navigating a perfect storm: higher catastrophe losses, rising claims inflation, affordability strain, and a shifting risk landscape shaped by climate volatility and crime. Santam’s Partner Solutions CEO, Gugu Mtetwa, unpacks the sector’s resilience, the worsening underinsurance problem, consumer behaviour shifts, and how insurers are adapting to…
22 Sep 1PM 24 min

Measured Momentum in SA Banking: Earnings Up, Risks Rising

South Africa’s major banks delivered headline earnings growth of 9.3% to R82.3 billion, stronger ROE at 20.5%, and improved cost‑to‑income ratios — but beneath the numbers lies a fragile domestic recovery and renewed inflation pressure. PwC’s Rivaan Roopnarain breaks down the competitive dynamics across retail, business, corporate and payments ecosystems,…
22 Sep 1PM 14 min