SA’s largest black-owned advertising agency celebrates a decade in the market
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As the year begins, we look back at the decade long history of SA’s largest Black owned advertising agency.
Our host Mudiwa Gavaza is joined by Mzamo Xala, CEO Avatar Agency Group.
Topics of discussion include: the size and scope of Avatar’s business; the state of advertising in SA post the pandemic; the growth of the digital economy and its impact on advertising; what it means to own and operate an agency in the current environment; challenges faced by creative businesses; and an outlook for the industry.
Our host Mudiwa Gavaza is joined by Mzamo Xala, CEO Avatar Agency Group.
Topics of discussion include: the size and scope of Avatar’s business; the state of advertising in SA post the pandemic; the growth of the digital economy and its impact on advertising; what it means to own and operate an agency in the current environment; challenges faced by creative businesses; and an outlook for the industry.
