10 Years of YOCO: Leadership lessons
Loading player...
GUEST - Katlego Maphai, Co-founder and CEO of YOCO
Yoco is an African technology company that builds tools and services to help small businesses get paid, run their businesses better and grow.
When Yoco went live with its card machines in 2015, it wasn't just a late entry to market, it was a full nine months behind many other entries. The founders weren't worried. They had a very specific business model and weren't going to let a noisy market distract them from their vision. In fact, instead of rushing, they spent the next year growing the business to 500 happy merchants. They were late to market, but getting the model right was more important than being fast.
Yoco is an African technology company that builds tools and services to help small businesses get paid, run their businesses better and grow.
When Yoco went live with its card machines in 2015, it wasn't just a late entry to market, it was a full nine months behind many other entries. The founders weren't worried. They had a very specific business model and weren't going to let a noisy market distract them from their vision. In fact, instead of rushing, they spent the next year growing the business to 500 happy merchants. They were late to market, but getting the model right was more important than being fast.
