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Black Friday survey shows that distressed South Africans will be hunting for food bargains and necessities

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GUEST - Annaline van der Poel, the COO for Debt Rescue

Black Friday Survey Results: The latest survey conducted by debt review company Debt Rescue, reveals the distressed financial situation of most South Africans, with a key insight being that a staggering 70% of consumers will focus on hunting for deals that will put more food on the table and help families to stock up on necessities like toiletries, electronics and other tech items, when participating in the bargain hunt that is Black Friday, this year. The survey polled just under 2800 participants between the ages of 25 and 65, with the aim of understanding consumer engagement, spending patterns, and overall sentiment regarding the value and authenticity of Black Friday promotions.

21 Nov 2023 3PM English South Africa Business News · Investing

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