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FOLLOW UP: The logic behind the Trevor Noah tourism advert

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GUEST – Tshifhiwa Tshivhengwa – CEO of Tourism Business Council of South Africa (TBCSA)

In a ground-breaking initiative to help the country get closer to the goal of attracting 21 million visitors to South Africa, the Tourism Business Council of South Africa (TBCSA) has partnered with world-renowned comedian, Trevor Noah, to promote South African tourism.

The “Trevor Noah Tourism Campaign for SA” will see the South African-born comedian showcase the country through a series of packaged video-adverts which will be seen by millions of potential visitors around the world.

23 Nov 2023 3PM English South Africa Business News · Investing

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