The fight to build trust with AI customer communication

Artificial intelligence systems in customer communications is the focus in this edition of the Business Day Spotlight.

Our host Mudiwa Gavaza is joined by Wayne Toms, CEO at GhostDraft.

Topics of discussion include: how are South African financial services players adapting to meet the demands of modern consumers; understanding the importance of customer experience; how can platforms ensure that their customer communication is effective; and effective strategies help South African banks build trust and loyalty among their customers.

Business Day Spotlight is a TimesLIVE Production. Producer is Demi Buzo.