#BizTrends2024: Wayne Toms, GhostDraft CEO, talks about AI convergence in CCM

There’s a line in Redemption Song that goes “have no fear for atomic energy” and it speaks to a post-World War II mistrust of science. We’re in the moment right now with AI. GhostDraft has been automating customer communications since 1984 and the current CEO Wayne Toms thinks that 2024 is the year that AI gets elevated above the hype cycle as an integral communications tool.

"CCM is essentially the software that automates the production and delivery of all types of written documents, but especially these complex legal or contractual agreements."

"It differs from the document automation of the past in several ways, but perhaps most especially in how it can apply quite sophisticated business logic to generate documents on the fly with the appropriate clauses, words, pictures, and so on, in line with the specific customer requirements. And, you know, you might say that in some ways, CCM is becoming the glue between the digital customer And the digital business for these complex financial transactions."
31 Jan English South Africa Business News · Marketing

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