WEALTH CREATION – Gen Z put their money where their values are with a unique investment approach

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GUEST – Sean Sanders is founder and CEO of Altify.

Born between 1997 and 2012, Gen Z have lived their entire lives in a digital-first world. These are the people who have never known a time before social media, been without a smartphone, or lacked instant access to information thanks to a consistent global connection made possible through the power of technology. These are also the people who are turning the world of investing on its head.

According to Bloomberg, the world’s youngest generation of adults now has $360bn in disposable income. Let that sink in for a second while keeping in mind that the oldest people from this generation are turning 27 in 2024. This incredible financial power is already reshaping cultural trends and redefining financial paradigms. Many of them are opting for investing rather than spending, making them one of the thriftiest generations yet — with an affinity for investment choices that may surprise.
29 Apr 2PM English South Africa Business News · Investing

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