SA online fashion sales continues rapid growth in 2024, Standard Bank says

South Africans continue to embrace online shopping, particularly in the fashion and apparel category, where local fashion e-tailers and international fashion e-commerce giants are capturing an increasing amount of consumer spend.

“Growth in South Africa’s digital economy is continuing to grow at a remarkable pace, but not at the detriment of bricks and mortar as our data shows. Still data from both local and international fashion retailers has been staggering,” Tumelo Ramugondo, head of credit card at Standard Bank, said