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Motorbike advertising unpacked:

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GUEST - Jon Berkowitz, MotionAds co-founder

As the South African on-demand delivery industry flourishes, the concept of motorbike advertising, pioneered by MotionAds, has seen over R10 million paid to drivers who embraced the concept of advertising on their delivery boxes in the past five years.
Founded in 2019 by two young local entrepreneurs who identified an opportunity to brand the thousands of delivery bikes on the road, MotionAds integrates brand exposure while empowering drivers to earn additional income by carrying third-party advertising on the top box of their bikes. This shared-value model approach has seen drivers cumulatively earning over R10 million since 2019, up from just R3 million nearly two years ago.
13 May 2024 1PM English South Africa Business News · Investing

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