![](https://static.iono.fm/files/p782/logo_3827_20240414_200656_600.jpg)
Takis Trademark Case: Lesson for SMMEs
--:--
GUEST – Tim Ball, partner at Webber Wentzel.
Trademark registration is a proactive measure to mitigate legal risks associated with brand infringement. Without a registered trademark, you may find yourself in a precarious situation where another business uses a similar mark, causing confusion among customers and potentially damaging your brand’s reputation. In this conversation we investigate what happens after the initial trademark application process.
Trademark registration is a proactive measure to mitigate legal risks associated with brand infringement. Without a registered trademark, you may find yourself in a precarious situation where another business uses a similar mark, causing confusion among customers and potentially damaging your brand’s reputation. In this conversation we investigate what happens after the initial trademark application process.