The business of broadcasting big sports events in South Africa
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GUEST – Nqobile Ndlovu - Cash N Sport Research Director.
This past weekend, football fans across South Africa were glued to their screens as Mamelodi Sundowns faced off against Orlando Pirates in a highly anticipated clash. Whether you watched the match on traditional TV or via a streaming platform, one thing is certain: broadcasting major sporting events is big business. But how exactly do TV channels and streaming platforms make money from these games?
Such high-profile matches captivate millions, not only in stadiums but also through extensive broadcast coverage. Today, we uncover the strategies that broadcasters use to turn viewership into profit.
This past weekend, football fans across South Africa were glued to their screens as Mamelodi Sundowns faced off against Orlando Pirates in a highly anticipated clash. Whether you watched the match on traditional TV or via a streaming platform, one thing is certain: broadcasting major sporting events is big business. But how exactly do TV channels and streaming platforms make money from these games?
Such high-profile matches captivate millions, not only in stadiums but also through extensive broadcast coverage. Today, we uncover the strategies that broadcasters use to turn viewership into profit.