Using celebrities in adverts, and the psychology behind celebrity endorsement.

GUEST – Mmathebe Zvobwo, Director of Market Development for Truecaller South Africa The festive season may bring joy, travel and celebration but it’s also open season for scammers. As South Africans reconnect with loved ones, spend more, expect deliveries and wrap up the year, scam activity spikes dramatically. From fake…

GUEST – Solly Molayi, Acting Deputy Director-General for Population and Social Statistics at Stats SA South Africa’s poverty landscape is shifting and for the first time in years, the data tells a story of both meaningful progress and persistent structural challenges. Stats SA’s newly released Poverty Trends in South Africa…

GUEST – Phuthego Mojapele – Aviation Analyst Despite passenger numbers rising faster than the global average, African carriers are still trapped in a low-profit, high-cost cycle that threatens the sector’s future. Why is the continent experiencing growth without gain? In this episode, we unpack the paradox with aviation analyst, who…

Guest: Thabo Hollo, Programme Manager: Financial Education, Old Mutual December in South Africa is more than a month, it’s a mood. It’s beaches, brunches, champagne, road trips, and the irresistible urge to live the “soft life” after 11 months of stress and sacrifice. But too often, that soft life turns…

Guest: Duma Gqubule – Adviser on Economic Development and Transformation As Anglo American pushes ahead with a $60bn merger with Canada’s Teck Resources, South Africa could be on the verge of losing one of its most historic and economically significant mining giants. Duma Gqubule unpacks why the Anglo-Teck deal is…