
In conversation with the CEO of HomeChoice International, Sean Wibberley.
In this conversation we chat to Sean Wibberley, CEO of HomeChoice, for an insightful conversation about the company’s remarkable transformation. What began as a catalogue retailer serving lower- and middle-income households has evolved into one of the leading fintech operators in the industry. Sean shares the story behind HomeChoice's shift from traditional retail to digital-first financial services, the challenges along the way, and the key innovations that have helped reshape the company’s future.