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The Influence Equation: Why the bravest brands collaborate with creators.

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GUEST – Murray Legg, co-founder of Webfluential.



Gone are the days when brands controlled the message. In a world where authenticity and cultural relevance matter more than polished ads, influence is no longer bought, it’s built. Murray introduces us to The Influence Equation: Creative Content + Authentic Connections + Creator Commerce = Sustainable Influence. He also explains why brave brands are winning by co-creating with the very creators who hold the audience’s trust.
14 Jul 2025 4PM English South Africa Business News · Investing

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