Youngtimers’ are driving SA’s classic car market as collectors turn to 80s and 90s nostalgia.
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GUEST: Sesh Govender – Underwriting Specialist, iTOO Classic Cars
South Africa’s classic car market is shifting gears and it’s the millennial generation behind the wheel. A new wave of collectors, aged 30 to 40, known as “youngtimers,” is driving renewed demand for cars from the 1980s, 1990s, and early 2000s vehicles that shaped their childhoods and now define their nostalgia.
From the box-shaped BMW 325is to the Golf GTI, these once-everyday icons have become powerful symbols of identity, culture, and aspiration. But this is not just about horsepower it’s about heritage and emotional value.
South Africa’s classic car market is shifting gears and it’s the millennial generation behind the wheel. A new wave of collectors, aged 30 to 40, known as “youngtimers,” is driving renewed demand for cars from the 1980s, 1990s, and early 2000s vehicles that shaped their childhoods and now define their nostalgia.
From the box-shaped BMW 325is to the Golf GTI, these once-everyday icons have become powerful symbols of identity, culture, and aspiration. But this is not just about horsepower it’s about heritage and emotional value.
