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Unpacking 2026 global soft power index

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South Africa has dropped two places in the 2026 Global Soft Power Index, now coming in at 43rd overall. Nzinga Qunta and Jeremy Sampson, chairman, Brand Finance Africa, take a closer look at what this ranking means for South Africa, how we stack up against regional peers, and what needs to happen to restore confidence in the country’s economic and global standing.
20 Jan 3PM English South Africa Business News · Investing

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