
From courtrooms to check-ins: Claudia Gerber's leap of faith
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What happens when a qualified attorney swaps legal briefs for luxury hospitality? You get Claudia Gerber, the 32-year-old powerhouse behind the Elton Boutique Hotel in Durban North.
In this Women Crush Wednesday chat, Carol sits down with Claudia to talk about building a family business from the ground up, honoring her late brother Alton through every detail of the hotel, and why pivoting from law to hotel ownership was the best decision she ever made.
They also get into what it's really like working with family, the beauty of being proudly African, and exciting news — the Elton brand is expanding to Newcastle in 2027. If you're a young person wondering whether to take the leap, Claudia's advice is simple: get your foot in the door and work your way up. Hard work always finds its home.
In this Women Crush Wednesday chat, Carol sits down with Claudia to talk about building a family business from the ground up, honoring her late brother Alton through every detail of the hotel, and why pivoting from law to hotel ownership was the best decision she ever made.
They also get into what it's really like working with family, the beauty of being proudly African, and exciting news — the Elton brand is expanding to Newcastle in 2027. If you're a young person wondering whether to take the leap, Claudia's advice is simple: get your foot in the door and work your way up. Hard work always finds its home.


