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The semantics of sorry

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What does ProNutro have to do with trust?
When ProNutro changed a recipe loved by generations of South Africans, the reaction revealed something bigger than breakfast. In this episode of Follow the Crumbs, Leigh and Tegan explore how trust is built, broken and rebuilt. And what AI is doing to authenticity.
23 Jun English South Africa Marketing · Society & Culture

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Welcome to Follow the Crumbs

Why do we do the things we do? Follow the Crumbs is a behavioural science podcast that unpacks the hidden influences behind everyday decisions. Join Leigh and Tegan as they explore the psychology, language and biases shaping, well, just about everything.
23 Jun 1 min

The WHY of wine

How do you choose what wine to drink? From tastes to tannins and labels to language, explore the behavioural principles that nudge us to choose one wine over another – often without us even realising it. Pour a glass and push play.
29 Jun 2023 24 min
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