Kaya 959 Inside Your Pocket

How South Africans Are Buying Luxury Now

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South Africans haven’t abandoned luxury they’ve simply become smarter about how they access it. Greg Grenfield, founder of We Buy Brands, explains the explosive rise of the pre‑loved luxury market, why authenticated resale is booming, and how consumers are treating handbags, watches and jewellery as “wearable assets.”
25 Jun English South Africa Business

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