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Sharks CEO on the new Logo and first rebrand in 30 years

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The Sharks have officially launched their first major rebrand in more than 30 years, marking the start of what the club calls its "next wave."

East Coast Breakfast broadcasts live from Hollywoodbets Kings Park as Sharks Chief Growth Officer Michael Leslie and CEO Shaun Bryans explain the thinking behind the new identity, the meaning of the slogan "Black. White. Forever.", and how the rebrand aims to honour the club's rich history while building for the future.

They also share what's in store for supporters, from new merchandise and lifestyle collections to their vision for the next generation of Sharks rugby.
6 Aug 7AM English South Africa Society & Culture · Daily News

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